The implementation of an advertising stimuli to a World in Conflict: Soviet Assault mission had to fulfill several requirements in order to use it for this research. First of all it should become a single player mission based on a common World in Conflict environment. Therefore it was intended to modify a mission that had already been created then building a complete new one.
A mission had to be modified and adapted with a completely new plot. To achieve something compared to that a new story line had to be designed and transcripted into the game logically, visually as well as acoustically.